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Local real estate company ERA Central launches new technology platform

ERA Central, Monroe Township, has launched Zap, the next big thing in real estate technology that will prove to be a game changer in the real estate experience. More than 100 ERA Central agents from five branch offices have been trained to use Zap to run their real estate business and drive results.

Zap is a single, integrated solution for the consumer, agent and brokerage. For consumers, Zap captivates home buyers and sellers with a brokerage-branded IDX website and mobile app. Agents are empowered to reach out to the consumer at exactly the right time when Zap’s predictive lead scoring algorithm predicts when the consumer is going to transact. Through the predictive agent platform and business management tools, Zap guides business growth by informing brokers and agents about every aspect of their business.

Scott Lauri, broker and partner at ERA Central, says of the groundbreaking technology, “Zap will help our agents reach their customers with the right message at the right time. Zap connects agents to home buyers and sellers.”

Stephanie Bellanova, broker and partner at ERA Central, adds, “I am excited that our agents finally have a tool that can match their commitment to clients, and that their level of professionalism can translate online to the consumers’ experience.”

For more information about how Zap can enhance the online home selling or buying experience for yourself or for your business, contact the main office at 609-655-5535.

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