Metuchen Chamber presents online marketing for business seminars April 5, 12 and 19

The Metuchen Area Chamber of Commerce 2016 Business Information Series continues April 5, 12 and 19 with a three-part seminar titled “Online Marketing: Making Social Media Work for You,” featuring communications expert Susan Wilcox of e-Dynamic Marketing.

The seminars take place from 9 a.m. to noon at the YMCA of Metuchen, Edison, Woodbridge and South Amboy, 483 Middlesex Ave., Metuchen.

There is no fee for Chamber members; fee for non-Chamber members is $15. Attendees must register at 732-548-2964 or metuchenchamber@optimum.net. A registrant can attend any or all of the seminars.

“This seminar shows how to take full advantage of social media, email marketing and online promotions to generate sales and grow business,” said Lawrence McCullough, executive director of Metuchen Area Chamber of Commerce. “It’s about turning random webpage clicks into loyal, enthusiastic customers. If there is any one marketing seminar a business owner takes this year, this should be it.”

Areas covered in the sessions include:

* online marketing strategy and brand development
* crafting effective content marketing
* the power of the inbox
* building your e-list and increasing open rates
* what social media channels are right for you?
* managing your editorial calendar

Founded in 1950, the Metuchen Area Chamber of Commerce hosts a wide range of destination events to attract visitors and businesses to the borough including the Metuchen Country Fair, Junebug ArtFest, Cruise Nights, Spring Street Fair, Metuchen Farmers Market, Holiday Tree Lighting, Townwide Garage Sale and Memorial Day, Halloween and Winter Festival parades.

The Chamber also organizes member networking, showcase and educational activities that highlight new ideas and services in the ever-evolving Central Jersey marketplace.

For more information about Metuchen Area Chamber of Commerce and its events and services, visit www.metuchenchamberexchange.com.