WithumSmith+Brown, PC (“Withum”), Certified Public Accountants and Consultants, announced it has launched a new logo as part of its brand strategy. The announcement was made by Bill Hagaman, the firm’s managing partner and CEO, at its annual state of the firm meeting held in Somerset, N.J. Withum has offices throughout the tri-state region, including Manhattan and the Logan Square neighborhood of Philadelphia as well as Morristown, New Brunswick, Paramus, Princeton, Red Bank and Toms River, N.J.
“Withum’s brand is a reflection of our people, our culture…our strength,” said Hagaman. “Our new logo is an extension of our brand promise – to be bold, innovative and accessible – for our clients, our communities and our staff. It is a positive expression of our underlying values – what we call the Withum Way.”
The elements of the new logo include the “Withum” name in bold typeface, a superscripted plus sign as its mark, and the words “audit, tax, advisory” as the tagline.
The new logo will be reflected on the firm’s website at www.withum.com, its print and digital ads displayed in a variety of business and industry-specific publications, and in all of the materials related to firm communications and promotional efforts.
For more information, visit www.withum.com.
