Coldwell Banker Real Estate LLC, the original Silicon Valley real estate start-up founded in 1906, announces the launch of a smart home curriculum available exclusively for the Coldwell Banker brand and its affiliated franchised brokers and agents. The curriculum, a real estate industry first, was created in partnership with CEDIA, the global trade association for the home technology market, and is available to all members of the Coldwell Banker network. It will be offered by a CEDIA instructor through Coldwell Banker University.
“Smart home technology is becoming a source of convenience, security and comfort in homes across the United States, with almost half of all Americans owning or planning to invest in smart home technology by the end of 2016, according to the Coldwell Banker Smart Home Marketplace Survey,” said Budge Huskey, president and chief executive officer of Coldwell Banker Real Estate. “We believe it is our responsibility to ensure that our affiliated agents are the foremost experts in every aspect of the home. As ambassadors to the home, it is imperative for our affiliated agents to learn about smart home products and provide exceptional advice for homebuyers interested in smart home integration.”
Developed by CEDIA, the Coldwell Banker curriculum will provide an extensive look into the evolution of home technology and recent rise of the smart home with a focus on how smart home products are changing the way we live in and interact with our homes. This program will equip attendees with the skills needed to advise buyers looking to invest in a smart home and sellers looking to stage and showcase their smart homes. Upon completion of the optional course, the participants will receive a certificate of completion.
“CEDIA is at the forefront of home technology design and installation, so it made sense for us to join forces with the leading smart home real estate company to create this curriculum,” said Vin Bruno, CEDIA CEO. “This education will give Coldwell Banker affiliated agents a tremendous advantage, providing them insight into the most up-to-date smart home developments and how technology can benefit their clients to live their best lives at home. Agents who complete this program will have a better ability to market listings more effectively and provide valuable information to the communities they serve.”
For more information, visit www.coldwellbanker.com or www.cedia.net.
