Better Homes VRI Realty is dropping its franchise with Better Homes Realty, and changing its name to VRI Homes, when it returns to its roots this week as an independent local real estate company.
“Over the last couple of years we have seen a decline in relocation referrals from the Better Homes System,” said Lawrence Vecchio, “and we are now in an era when consumers search for homes on the internet. A national brand has become less important because people can figure out on their own who the important brokers are in each market.”
“In the past national affiliation was important,” said Vecchio, broker/owner of the 35-year-old company, at event to launch the new name. “Now it is the results and reputation that drive the business.”
“We have invested in one to the largest online real estate marketing systems, with more than 3,000 exclusive domains focusing on community marketing including advanced technology platforms, social media and mobile advertising, providing greater advertising and marketing resources, digital marketing tools, as well as increased legal, training and back-office support,” Vecchio said.
VRIHomes.com will offer a fresh, modern expression of the real estate brand designed to meet the unique needs of today’s home buyer and seller. VRIHomes.com will have its own identity and full suite of marketing and sales collateral.
“All the materials have been created to give consumers the confidence of working with one of the best online brands in the country, now with a new edge. This will unlock the full potential of the agent through lead generation opportunities that allow each agent to be both local and national, and help homebuyers and sellers with a focus on delivering the absolute best experience online and offline,” he continued. “We believe that our exclusive internet marketing system has the best organic search optimization, social networking for real estate, viral video marketing and internet marketing strategies for real estate, to give us an advantage in our marketplace.”
The company’s award-winning, user-friendly website gives its users access to comprehensive local Multiple Listing Services, home listings, rentals, foreclosures, recently sold data, as well as other relevant market and neighborhood information. The company’s proprietary technology leads the industry with exclusive website marketing, including VRIhomes.com, Homesin.com, Condo Domain.com and HomesofDistinction.com
In the 15 offices converting to VRI Homes, the 280 sales associates accounted for approximately $700 million in sales volume in the last 12 months. VRI Homes ranks among the market leaders in Central New Jersey, in both transaction sides and sales volume.
“We have the same dedication to ethics, remarkable customer service, agent empowerment and community service that have been our hallmark over the past three decades, and I am highly confident our growth with VRI will continue to provide real estate consumers with outstanding value and service,” Vecchio continued.
For more information, visit www.VRIhomes.com.
