Columbia Bank has introduced a new corporate logo, part of a statewide rebranding program.
The blue, gold and white logo showcases a new look that better reflects Columbia’s current and future direction with respect to serving the diverse financial needs of its two niche markets – New Jersey businesses and consumers, according to Thomas J. Kemly, Columbia Bank’s president and chief executive officer.
“We feel that the boldness of our new logo reflects exactly who we are and what we offer – the strength, soundness and experience of a 90-year-old financial institution that consistently provides an enhanced banking experience to our customers,” he said. “Whether you are a business owner or consumer, Columbia Bank is a one-stop banking source featuring the latest banking services, conveniences and technology.”
The new brand identity will not affect any change in management, ownership or business philosophy, he said.
“Instead, it is an acknowledgement of the impressive growth that our bank has made, particularly within New Jersey’s commercial marketplace,” Kemly said. “Columbia Bank will continue to serve the commercial and consumer markets with the same enthusiasm, competitiveness, service levels and banking choices our customers have come to expect. That’s why you can always ‘Count on Columbia.’”
