Coldwell Banker Residential Brokerage launches Desk in beta


Coldwell Banker Residential Brokerage has announced the launch of Desk, a unified platform that combines the key products and tools that affiliated real estate agents need to run their business effectively into one cohesive, integrated solution.

Desk is available in beta exclusively for Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York-affiliated agents.

Agents can spend an exorbitant amount of time managing mundane administrative functions such as updating bios and online profiles, syncing contacts across multiple platforms and updating their marketing content. Desk is a baseline platform and open source solution that automates functions and ensures that the products being used are syncing across multiple systems, ultimately boosting agent productivity.

From one platform, affiliated agents can access their email, manage contacts, create listing presentations, update their bios and profiles, create and send market reports, view educational opportunities, market their listings through NRT’s proprietary Listing Concierge program, and much more. Desk is designed so agents can tailor it to their specifications by customizing their Desk homepage, adding apps and easily rearranging where they appear, and removing apps they don’t use, ultimately giving agents the flexibility and freedom to make it their own.

Features of the Desk platform include mobile responsiveness, modern user interface, chat functionally to connect with the product support team instantly, first time user prompts to guide agents through the tools, and the ability to assign delegation rights to give product access to team members and agents’ assistants.

Desk was born as a result of listening to agents through one-on-one interviews, focus groups and the Innovation Lab, an annual interactive and immersive agent product test program. Through these interactions, Desk was designed with agents and continues to improve with user response and requests. To date, the team has processed 1,600 pieces of user feedback delivering new features and functionality every two to four weeks. As a result, additional contact syncing with O365 and Gmail, and a robust search, making it easy for agents to find what they need, when they need it, are currently in development.

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