Earth Treasures celebrates 45 years of service


This year marks family-owned jeweler, Earth Treasures, 45th year in business.

Started by Paul Bischoff in 1974, Earth Treasures, which is located in Eatontown, has grown from a modest mom-and-pop jewelry store to one of Monmouth County’s more popular fine jewelers.

Earth Treasures has distinguished itself by building a knowledgeable staff of industry experts, offering pre-discounted, no nonsense pricing, and beautiful hand-selected jewelry, according to the store officials.

The store’s simplified approach has earned Earth Treasures positive reviews and testimonials from customers in New Jersey. This approach is comprised of the same core values the company began with in 1974, according to the store officials.

In the face of a changing economy and shifting retail landscape, Earth Treasures maintains customer loyalty across multiple generations. Earth Treasures treats customers like family, stays active in the community, and helps charities through event services and donations, store officials said.

“We’ve heard so many heartwarming stories from our customers over our 45 years in business. It’s amazing how many families we’ve touched. But the truth is, our customers and our community have enriched our lives even more so. That’s what makes this business so great,” manager John Baghsarian said.

Earth Treasures is located at 178 Route 35 in Eatontown. The store is open Tuesday through Saturday. More information can be found at