Sustainable Princeton, a nonprofit dedicated to inspiring the Princeton community to develop and implement solutions that positively impact the environment, announced the launch of their newly-designed website at sustainableprinceton.org.
The new brand identity and website symbolize major growth for the Princeton-based organization.
“We are excited about our new website and visual identity. The new logo embodies the urgency of our work, recognizing that sustainability can no longer be a nice-to-have, but is a requirement for a healthy and vibrant future,” said Molly Jones, Sustainable Princeton’s executive director. “We are also delighted that the new website expands fulfillment of our mission by serving as a key resource hub for guidance on sustainable living. While much of the content provides helpful tips for residents of any town, the guidance is specifically focused on community members living in the Municipality of Princeton.”
Of particular note is the “Take Action” tab in the navigation bar of the website where science-based information provides guidance on decisions made in our daily lives. “How can I make my home more energy efficient and save money?”, “What native plants should I include in my yard to support the local eco-system?” and “Where can I recycle my plastic bags?” are examples of questions answered by the new site. This section is divided into six categories including, “Your Home,” “Transportation,” “Purchases,” “Waste,” “Yard,” and “Get Ready.”
“Our plan is to push out information from the ‘Take Action’ resources in small chunks so they are consumable and easy for community members to consider changing in their daily lives,” Jones said. “Ultimately, all roads lead back to the Princeton Climate Action Plan [approved by Princeton Council in July 2019], with the near-term community goal of reducing 2010 emissions by 50% in 2030.”
Jones acknowledged the rebranding and new website was a collaborative effort thanks to key local partners, Smith + Manning (visual identity), Howard Design Group (website design), communications consultant Ellen Malavsky (content, project management), and Sustainable Princeton’s board members and staff.
Visitors are encouraged to explore the new website and sign up for Sustainable Princeton’s mailing list to receive sustainable living tips and information on upcoming events.
About Sustainable Princeton:
Founded in 2012, Sustainable Princeton is a nonprofit organization dedicated to leading community change through fulfillment of its mission to inspire the community to develop and implement solutions that positively impact the environment. With a vision for Princeton to be a model town that examines every action through the lens of sustainability ensuring a healthy environment, a strong economy, and the well-being of all community members now and in the future. Their office is located at 1 Monument Dr., Princeton. For more information, visit sustainableprinceton.org.
