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Mercedes-Benz of Princeton named as a DealerRater’s 2020 Dealer of the Year award winner

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Mercedes-Benz of Princeton was recently announced as a recipient of DealerRater’s 2020 Dealer of the Year awards.

Mercedes-Benz of Princeton was recognized as the top Mercedes-Benz dealership in New Jersey and the United States for 2020.

According to DealerRater officials, DealerRater is the world’s leading car dealer and salesperson review website.

The awards are part of the site’s annual Dealer of the Year Award program.

Officials said award recipients are recognized at the national and state/province levels for distinction in outstanding customer service based on consumer reviews of dealership experiences shared on DealerRater.com and DealerRater.ca.

Categories for scoring included customer service, quality of work, friendliness, pricing, and overall experience.

“Customer satisfaction is a key differentiator in today’s competitive retail market and our Dealer of the Year Award winners continue to raise the bar for best practices in our industry,” DealerRater General Manager Jamie Oldershaw said. “For shoppers, the DealerRater platform makes it easy to connect with the salesperson who can best provide the car-buying experience they are looking for, while dealerships benefit from increased efficiencies and more onsite traffic to their business.”

DealerRater’s Dealer of the Year awards are given annually to the top U.S. and Canadian car dealers based on a Bayesian algorithm called PowerScore, which considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2019 calendar year, according to DealerRater officials.

To qualify for the DealerRater Dealer of the Year Awards, new- and used-car dealers must have at least 25 new reviews written on DealerRater.com during 2019 and average a minimum of four out of a five-star rating.

DealerRater Dealer of the Year Award winners will be able to showcase their recognition through customized digital assets in their Dealer Panel.

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