Joseph Abboud Instagram challenge nets 2,000 meals for healthcare workers at Robert Wood Johnson University Hospital-New Brunswick

In response to the COVID-19 pandemic, WHP Global, owner of the American menswear brand Joseph Abboud, organized a donation of 2,000 meals to Robert Wood Johnson University Hospital in New Brunswick.

In response to the COVID-19 pandemic, WHP Global, owner of the American menswear brand Joseph Abboud, organized a donation of 2,000 meals to Robert Wood Johnson University Hospital (RWJUH) in New Brunswick.

Working with subscription meal kit service Marley Spoon, Inc., the brand delivered Dinnerly meal kits to frontline healthcare workers at RWJUH, according to information provided by EJ Media Group.

“Our team at RWJUH is working around the clock to respond to this unprecedented pandemic,” John J. Gantner, president and chief executive officer of RWJUH, said in the statement. “Heartfelt expressions of gratitude that we receive from our community, like this generous donation from WHP Global, let our team know their efforts are appreciated and inspire them to continue their fight against COVID-19. We are deeply grateful to WHP for their support and keeping our staff fueled with these delicious meals during this challenging time.”

The company’s COVID-19 relief initiative was first kicked off on the Joseph Abboud brand Instagram account as part of a “Joseph Abboud Work From Home Challenge,” according to the statement. Fans of the brand were invited to post pictures of their best fashion looks being worn during video conference calls. The fashion angle for posts were “business up top” and “at home on the bottom.” The winner selected was @stayfoxx for his post.

The original plan announced was to donate 1,500 meals, but based on the response, WHP Global decided to increase the amount to 2,000 meals, according to the statement.

“As COVID-19 continues to impact our communities, it is important that we do our part as a brand to support the heroes on the frontlines,” Effy Zinkin, chief operating officer of WHP Global, said in the statement. “My dad, Dr. Lewis Zinkin, was a teaching attending surgeon at RWJUH for 38 years. RWJUH was also the hospital that showed an incredible amount of care and dedication to him during his last days battling cancer, and it is critical to the greater community where our customers live and work each day. WHP Global is proud to support the essential workers at the hospital.”

This donation is part of the brand’s larger commitment to helping those on the frontline fight against COVID-19. Last month, Tailored Brands, owner of Men’s Wearhouse and the exclusive apparel and fashion accessories U.S. licensee of the Joseph Abboud brand, brought back employees and reopened the Joseph Abboud factory in New Bedford, Massachusetts, to make nearly 400,000 masks to help essential workers in need, according to the statement.

For every order of Joseph Abboud products completed on through May 31, an additional meal will be donated to frontline healthcare providers, up to 10,000.

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