Challenge encourages residents to lose COVID-19 weight while fundraising for Alzheimer’s New Jersey


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A great percentage of Right at Home of Central New Jersey’s clients suffer from Alzheimer’s disease and other forms of dementia and Beth Sholom, owner/executive director of Right at Home of Central New Jersey, is passionate about finding a cure for this insidious disease.

For a number of years, Right at Home of Central New Jersey has held many fundraising events, including the annual Smash Out Alzheimer’s event, to raise awareness as well as provide significant funds to donate to Alzheimer’s-related charities.

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As the novel coronavirus (COVID-19) continues to ravage communities across the world and changed the way we all lived and worked, Sholom wanted to find a novel way to address the “new normal” which could be the catalyst to raise funds for Alzheimer’s New Jersey. Because the risk of exposure to COVID-19 remains lowest for those who can stay in their homes and limit outside contact, she knew that many people haven’t been able to eat healthy or exercise as regularly as they normally would, she said in a prepared statement.

Sholom came up with the approach of a “Shed the COVID-19” challenge. She reached out to home health care partners and local businesses to encourage them to participate in the challenge, which began on June 7 and will run through July 31.

Each individual participating has committed to donating $1 for every pound lost during the challenge. All monies raised will be donated by Right at Home of Central New Jersey to Alzheimer’s New Jersey.

In order to encourage participation and have fun while getting healthier, there are a number of virtual fundraising events that people can participate in, such as Gentle Yoga, the 2-Minute Sit-Up Challenge, Zumba and other virtual events. On July 31, there will be an official weigh-in at the Right at Home of Central New Jersey home office in Old Bridge to be followed by an Outdoor Breakfast of Champions where attendees will enjoy a health breakfast and light refreshments.


Since 2002, Right at Home of Central New Jersey has offered senior care services to Middlesex, Mercer and Northern Monmouth county residents. Right at Home of Central New Jersey offers in-home companionship and personal care and assistance to seniors and disabled adults who want to continue to live independently.

For more information, contact Right at Home of Central New Jersey at, 732-967-0900 or

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