Kindbody opens new fertility clinic in Princeton

Kindbody opened its fertility clinic in Princeton on Sept. 10.

Kindbody, a fast-growing health and fertility company, announced the opening of a new clinic in Princeton at 16 Chambers St. on Sept. 10.

Kindbody’s newest clinic provides end-to-end fertility services, including IVF and egg freezing, as well as gynecologic care and a virtual wellness platform, all designed to support patients from preconception through postpartum, according to a prepared statement from Yang Communications.

Kindbody is powered by proprietary technology, including a sophisticated patient portal and electronic medical records system (KindEMR) that enables a seamless and transparent experience for both patients and employers, according to the statement.

“We made the investment in developing the KindEMR because we are committed to clinical excellence. A customized solution allows us to capture more accurate and fully integrated data across our systems, leading to evidence-based decisions that improve clinical quality, safety and outcomes for our patients,” Dr. Lynn Westphal, Kindbody chief medical officer, Reproductive Endocrinology and Infertility, said in the statement. “We have an internal engineering team, which allows us to make improvements easily and build a stronger and more intelligent system over time.”

In addition to building its own clinics and technology, Kindbody is increasing access by offering a premium benefit solution to employers through its own Kindbody clinics and a network of more than 200 partner clinics. Their approach features seamless care navigation, direct purchasing and inclusive bundled rates, resulting in pricing up to 30% less than other fertility benefit programs, according to the statement.

New Jersey is one of only 17 states with mandated fertility coverage. The state requires fully-insured companies with over 50 employees to provide coverage for up to four IVF cycles, but excludes self-insured employers.

“Cost is the number one factor affecting patients’ ability to receive treatment, so we want to provide a premium experience, but cost-effective option for those employed by self-insured companies, as well as those who are not supported by the mandate,” Kindbody Founder and CEO Gina Bartasi said in the statement.

Princeton marks Kindbody’s fourth market after opening clinics in New York and Los Angeles in 2019 and San Francisco in January 2020. Kindbody’s national expansion will continue in the fourth quarter with additional locations in New York, Los Angeles and Silicon Valley.

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