Dayton boy is ambassador for Help Cure Childhood Cancer Campaign


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A young boy from the Dayton section of South Brunswick is an ambassador for this year’s Help Cure Childhood Cancer Campaign, an annual fundraiser to raise money for pediatric treatment at Memorial Sloan Kettering (MSK). 

Arjun, 10, was diagnosed with Ewing’s sarcoma in 2019 and recently finished treatment, according to information provided by the Rubenstein firm. As a patient at MSK he enjoyed the crafting activities, especially drawing. He also enjoys reading about historical facts and is an avid fan of animals, according to the statement.

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After taking a break from school due to his treatments, Arjun is currently getting back to his schoolwork and is looking forward to becoming a nurse when he grows up, according to the statement.

The Help Cure Childhood Cancer Campaign is held by Stop & Shop to benefit cancer research at MSK. This year, shoppers will be able to round-up their purchases to the nearest dollar at both self-checkout and mainline registers, with 100% of the change going to the hospitals. Customers will also find reusable bags with artwork created by patients available for $0.99 with $0.25 from the sale going to the pediatric cancer center.

Furthermore, those shopping at for pickup or home delivery can also make a difference by donating $1, $3 and $5 when they checkout.

“We are honored to be continuing our longstanding partnership with Stop & Shop this year,” Dr. Andrew Kung, chair of the Department of Pediatrics, MSK, said in the statement. “For nearly two decades, the company and its dedicated associates and customers have shown an unwavering commitment to supporting research and care at MSK Kids. This dedication to philanthropy, particularly during these challenging times due to the COVID-19 crisis, allows our team to develop and provide the best treatment options to kids today, while making discoveries that will bring new hope to more families tomorrow.”

September marks National Pediatric Cancer Awareness Month. The Help Cure Childhood Cancer campaign supports pediatric cancer research and care at Dana-Farber Cancer Institute and MSK.

Last year, Stop & Shop raised $2.5M for the two hospitals. Since 2001, Stop & Shop has raised more than $24 million to support pediatric cancer research at MSK.

This year’s campaign will run at all Stop & Shop stores through Sept. 30. 

“Help Cure Childhood Cancer provides Stop & Shop’s caring customers and dedicated associates an opportunity to make a difference in the lives of children and young adults who have been affected by cancer,” Stop & Shop President Gordon Reid said in the statement. “Their generosity is only matched by their impact.”



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