Mota9 Creative Group, a Princeton-based agency with divisions for consumer packaged goods and life sciences, has recently launched a new division, The Grovery.
The Grovery is a business-to-business (B2B) growth marketing agency that partners with clients to create authentic digital experiences. Focused on the full funnel, The Grovery designs and executes end-to-end digital strategies and data-driven marketing programs to achieve sustainable growth, according to information provided by the company.
“In the last eight to ten years, we’ve seen such a rapid digital transformation in the B2B landscape, and it’s only accelerated this year because of the pandemic. We’ve stacked this division with a talented group of high performance strategists, marketers, creatives and analysts who have a solid understanding of how to guide a growth marketing strategy to best address the goals of an organization,” co-owner Larry Granozio said in the statement.
The Grovery is headquartered in Princeton but recruits talent across various geographies to meet the demand and deadlines from B2B customers worldwide. At the helm of The Grovery are New Jersey natives Jessica Getz and Theresa Dunn.
Getz, who has worked at Mota9 for the past five years overseeing both strategy and marketing for numerous consumer and healthcare clients, will expand her role into chief growth officer. Her 15-year background consists of designing and executing complex, effective marketing strategies in highly collaborative, fast-paced, geographically dispersed environments, according to the statement.
Dunn recently joined The Grovery as head of Digital Partnerships, and is responsible for cultivating and maintaining client relationships. A modern marketer with 12 years of experience, she has worked with organizations to drive brand to demand experiences, digital marketing programs and media engagement strategies in both the B2B and B2B2C landscapes, according to the statement.
“The market landscape is constantly evolving. Organizations need to rely on a mix of marketing methods across channels to identify the most efficient and effective ways to achieve scalable growth,” Getz said in the statement.
“Brands no longer want fluff from an agency. Brand building and activation should be blended to have the greatest impact to grow customer acquisition and retention,” Dunn said in the statement.
The Grovery will offer traditional marketing and digital marketing services with a focus on providing sustained value.
To learn more about The Grovery or to set up a free consultation, visit www.thegrovery.com.