250 Connell Drive
Berkeley Heights, NJ 07922
October 2019 (New Jersey)—
Brand Activation is the art of driving consumer action through brand interaction and experiences. In marketing, engaging your target audience in experiences is one of the best ways to resonate emotionally with them. Join AMA New Jersey for an energetic panel discussion focusing on experiential marketing and how businesses of all sizes and budgets can benefit from adding activation initiatives to your marketing strategy.
“Consumers are craving a genuine and personalized experience with brands they love. Brand activation enables companies to form an emotional connection with their customers that drives action, inspires engagement, and builds brand-loyalty,” noted Mari Considine, President of AMA New Jersey. “We’re thrilled to welcome our panel of experts to share their experiences with our marketing community.”
Thursday, November 14, 2019 from 6-8pm EST
250 Connell Drive, Berkeley Heights, NJ 07922
• Anika Dill Grant, Founder & CEO of Idlewild Experiential
Accomplished and highly-skilled experiential and integrated marketing, strategic partnerships/sponsorships executive with over a decade of experience in a diversity of industries including large-scale live events & festivals, music and entertainment, publishing, sports and non-profits.
• Suzy Rufail Chiaramonte, Head of Brand Partnerships – Emmis Communications
Over 20 years of demonstrated success, primarily in senior leadership roles, driving strategy and revenue growth, including P&L responsibility, for advertising, media, and entertainment companies
Network and nosh (light bites on us) with creative professionals while learning something new. Learn how to drive consumer action through brand interaction and experiences that will bring your brand to life and form long-term emotional connections
Public Relations Ambassador |AMA, New Jersey Chapter
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VP of Communications, President Elect