Ice Cream Emergency, a mobile ice cream catering company, will station its newest Ice Cream Emergency Bus in Middlesex and Mercer counties through the efforts of Nicole Rosser of Sayreville.
This will be the second franchisee in New Jersey
The bus is expected to begin “Saving Lives One Scoop at a Time” in April.
Ice Cream Emergency is a full service, mobile, ice cream parlor disguised as a whimsical rescue vehicle that comes to events to “save” guests from an ice cream emergency. Guests board the climate-controlled bus and are served gourmet ice cream and toppings.
The company was founded in 2014 by Tony and Debra Arrato of Seymour, Connecticut. They began franchising their concept in 2016.