North Brunswick native excels in sports profession


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NORTH BRUNSWICK – A former wrestler and football player at North Brunswick Township High School has risen through the ranks, working as the chief revenue office for Harris Blitzer Sports & Entertainment (HBSE), the New Jersey Devils and Prudential Center.

In his current role, Adam Davis oversees revenue streams for the arena and associated properties, and NHL team, including ticket sales and operations, premium and suite sales and services, and corporate partnership sales and services, according to information provided by HBSE.

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Most recently, Davis received the Leaders Under 40 Award from Leaders and Aspire Academy, to identify and recognize individuals who are moving the sports industry forward. He received an award in London in October.

Davis was named to NJBiz and SportsBusiness Journal’s “Forty Under 40” lists in 2015 and 2016, respectively.

Davis joined the organization in February 2014 as executive vice president of Sponsorship and was one of HBSE CEO Scott O’Neil and HBSE President Hugh Weber’s first major hires under the organization’s new ownership, according to the statement. During his first two years with the New Jersey Devils and at the Prudential Center, Davis was played a crucial role in transforming the NHL team and arena an underperforming business to an award-winning, world-renowned organization, according to the statement.

Under Davis’ direction, over the past five years, sponsorship revenue and ticket sales have doubled year-over-year and the company has generated more than 15 new partnerships with major brands, according to the statement. In 2016, Davis signed Barnabas Health to the organizations’ largest revenue deal since the venue’s naming-rights agreement in 2007, according to the statement.

Davis had previously spent six years as a marketing partnerships executive at the Madison Square Garden Company. He was responsible for generating new revenue streams across all Madison Square Garden divisions, including teams and live event verticals and premium and sponsorship inventory. Less than a year later, he was promoted into a sales management role in the Marketing Partnership division, where he executed the first-ever naming rights deal for the Madison Square Garden Concert Series.

Davis was later promoted to vice president of Transformation Sales where he was responsible for the acquisition of Madison Square Garden’s “Signature Partners.”

Prior to arriving at the Madison Square Garden Company, Davis spent several years as a sales executive with the New York Yankees, Mandalay Sports Entertainment and the Staten Island Yankees. Due to his role as manager of Corporate Sales and Sponsorships with the Yankees, Davis still holds the record for selling the largest non-naming rights deal in Single A history.

Davis sits on the board of Choose New Jersey, an economic development organization with a mission to encourage and nurture economic growth throughout New Jersey, with a focus on our urban centers.

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