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Century 21 sweeps in satisfaction study

Century 21 About Town Realty in Monroe Township announced that Century 21 Real Estate, franchisor of the iconic Century 21® brand, swept the annual J.D. Power 2016 Home Buyer/Seller Satisfaction Study by receiving the “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (Tied in 2016) among National Full Service Real Estate Firms, Three Years in a Row”.*

“The combination of a broker and agent-centric value proposition and a focus on one of the company’s core values of delivering the highest standards of quality service throughout the consumer’s decision-making journey has helped keep System members front and center in the hearts and minds of today’s home buyers and sellers, and the J.D. Power results demonstrate that our growth strategy is working,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC.

The J.D. Power Home Buyer/Seller Satisfaction Study, now in its ninth year, measures customer satisfaction among first-time and repeat home buyers and sellers with the nation’s largest real estate companies. Overall satisfaction is measured across four factors of the home-buying experience: agent/salesperson; real estate office; closing process; and variety of additional services. For satisfaction in the home-selling experience, the same four factors are evaluated plus a fifth factor, marketing.

“Sweeping one time is amazing, but accomplishing the same feat three years consecutively will assuredly act as a differentiator for us in the local markets we serve with both consumers and with industry professionals who might be considering a change,” said Jeanne Libassi, Broker of Century 21 About Town Realty. “We understand that real estate will forever be about creating a ’wow’ experience for consumers, and that’s what we strive to provide home buying and selling consumers in Monroe.”

*The Century 21 brand received the highest numerical score among 5 real estate companies for first-time homebuyers and sellers, repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014-2016 HomeBuyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February-April 2016. Your experiences may vary. Visit jdpower.com

About Century 21 About Town Realty
They are an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC (century21.com), franchisor of the iconic Century 21 brand. Century 21 Real Estate LLC is comprised of approximately 6,900 independently owned and operated franchised broker offices in 76 countries and territories worldwide with more than 104,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

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